Mercanti Fiorentini

Mercanti Fiorentini is the perfect success story for Lady Kent.

It holds in just two words all the company’s traditions. Shoes born in the province of Florence (Tuscany), between the hills of the typical rural countryside, that pass on the history of the travelling shoemakers, that manufactured each shoe entirely by hand to display and sell them on improvised stands along the city roads.

With this surplus value, Mercanti Fiorentini was immediately appreciated by the market, strenghtening its presence in particular in the US market, so much to achieve its own dedicated production line.